Metaverse - Matthew Ball

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699 Kč
699 Kč
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From the leading theorist of the Metaverse comes the definitive account of the next internet: what the Metaverse is, what it will take to build it, and what it means for all of us.

The term “Metaverse” is suddenly everywhere, from the front pages of national newspapers and the latest fashion trends to the plans of the most powerful companies in history. It is already shaping the policy platforms of the US government, the European Union, and the Chinese Communist Party.

But what, exactly, is the Metaverse? As pioneering theorist and venture capitalist Matthew Ball explains, it is a persistent and interconnected network of 3D virtual worlds that will eventually serve as the gateway to most online experiences, and also underpin much of the physical world. For decades, these ideas have been limited to science fiction and video games, but they are now poised to revolutionise every industry and function, from finance and healthcare to education, consumer products, city planning, dating, and well beyond.

Taking us on an expansive tour of the “next internet,” Ball demonstrates that many proto-Metaverses are already here, such as FortniteMinecraft, and Roblox. Yet these offer only a glimpse of what is to come. Ball presents a comprehensive definition of the Metaverse before explaining the technologies that will power it―and the breakthroughs that will be necessary to fully realize it. He addresses the governance challenges the Metaverse entails; investigates the role of Web3, blockchains, and NFTs; and predicts Metaverse winners and losers. Most importantly, he examines many of the Metaverse’s almost unlimited applications.

The internet will no longer be at arm’s length; instead, it will surround us, with much of our lives, labor, and leisure taking place inside the Metaverse. Bringing clarity and authority to a frequently misunderstood concept, Ball foresees trillions of dollars in new value―and the radical reshaping of society.


"A thought-provoking look at the evolving intersection of technology, society, human nature, and creativity. Matthew Ball's enlightening guide is a must-read for every creator and company that is embarking on their journey to the new frontier that is the Metaverse. A new world shaped by individuals and driven by incredible social experiences has just begun."
--Kenichiro Yoshida, CEO of Sony

"Matthew Ball has been writing massively influential essays on the Metaverse for years now, and here he distills everything he knows into an authoritative guide for anyone the Metaverse will touch--which is to say, all of us. This book not only captures our moment--it will also shape our collective future."
--Taylor Lorenz, technology columnist at the Washington Post

"Matthew Ball's essays have defined, analyzed, and inspired the Metaverse for years. His book is an approachable and essential guide to the strategic, technical, and philosophical foundations of this new medium, and highlights the opportunity to build an open system bringing opportunity for all--and avoiding the trap of another Big Tech walled garden."
--Tim Sweeney, founder and CEO of Epic Games

"This book feels like a rare achievement--a definitive statement about an emerging phenomenon that could shape the digital world, the global economy, and the very experience of human consciousness."
--Derek Thompson, Atlantic staff writer and national best-selling author of Hit Makers

"The Metaverse provides a clear and informed picture of what the Metaverse will be, and how and why it will emerge. Matthew Ball gives us a deeply insightful analysis of the key technologies that will inevitably bring us the Metaverse, and of how the Metaverse will change lives on a global scale while creating tens of trillions of dollars of value."
--John Riccitiello, CEO of Unity Technologies and former CEO of Electronic Arts

"'Metaverse' is the new buzzword, but few can define it. Matthew Ball's comprehensive treatise lays out the potential and--just as importantly--the challenges in realizing the Metaverse and how it fits into the technological evolution from personal computing to the internet to mobile computing. This book helps separate fact from fiction, hype from reality, and should be foundational reading for anyone that wants to understand the possibilities of the Metaverse."
--Reed Hastings, co-Founder and co-CEO of Netflix

"Will the Metaverse replace the internet? Will it fizzle like a bright firecracker? . . . Enter clear-eyed Matthew Ball, a brilliant student of business and the digital age. In sentences that clarify rather than obscure, Ball serves as our sherpa, helping readers decipher both the hype and the potentially seismic changes ahead."
--Ken Auletta, New York Times best-selling author of Googled and Frenemies

"Thoughtful, engaging, and relevant. However what we think of as the Metaverse evolves, the issues that Matthew Ball raises in this book will continue to shape our shared future, both online and off."
--Phil Spencer, CEO of Microsoft Gaming


About the Author

Matthew Ball is the CEO of EpyllionCo and the former global head of strategy for Amazon Studios. His essays have appeared in the New York Times, the Economist, Bloomberg and on his popular website, Ball divides his time between Toronto, New York City and Miami.

Vazba: pevná
Počet stran: 352
Formát: 16 x 23,9 cm
Rok vydání: 2022

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Metaverse - Matthew Ball

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